To stay competitive in the headwear market, Hats.com required a major reinvention, from online retail also-rans to heritage brand commanding attention and increased sales. A rich, earth-toned color palette, thoughtful imagery, and a deliberately restrained typographical approach combine to create a visually sophisticated framework for the discerning headwear customer.
Site created at Virid Retail Solutions.
  • site architecture
  • art direction
  • UI/UX
  • web design
  • web development