Ron Herman

Influential apparel retailer Ron Herman needed a new design and retail framework for his masterfully curated brand collections with a distinct So Cal attitude. Taking inspiration from the actual in-store shopping experience, a shadowbox metaphor—complete with woodgrain, paper textures, and polaroid photo frames—was utilized throughout the tightly integrated and award-winning site design. Infused with Ron Herman’s unique character, the site is a refreshing alternative to the increasing uniformity of online fashion retail. Winner of a 2012 DC Ad Club Award.
Site created at Virid Design & Interactive.
  • art direction
  • UI/UX
  • web design